Led social assets for Basketpong and its product line, steering video direction from concept to final edit. I developed scripts and concepts, shot on my own setup, and cut the pieces in CapCut, mixing original footage with UGC assets to create thumb-stopping ads. From the original Basketpong to the Mini and H2O versions, I focused on clear, benefit-led storytelling and fast-paced edits to drive attention and sales.
